African American and Black People Essay

1 . What issues most concerned black political leaders during Reconstruction? Reconstruction brought important social changes to former slaves. Families that had been separated before and during the Civil War were reunited, and slave marriages were formalized through legally recognized ceremonies. Families also took advantage of the schools established by the Freedmen’s Bureau and the expansion of public education, albeit segregated, under the Reconstruction legislatures. New opportunities for higher education also became available with the founding soon after the Civil War of black colleges, such as Howard University in Washington, D. C. , and Fisk University in Nashville, Tennessee. The number of African-American churches grew significantly and became social and political centers as well as houses of worship. Black ministers assumed a leadership role in the community and were among the first elected officials. The most fundamental concern of blacks through all of the changes, though, was economic survival. 2. What did black political leaders accomplish and fail to accomplish during Reconstruction? What contributed to their successes and failures? During the decade known as Radical Reconstruction (1867-77), Congress granted African American men the status and rights of citizenship, including the right to vote, as guaranteed by the 14th and 15th Amendments to the U. S. Constitution. During Reconstruction, some 2,000 African Americans held public office, from the local level all the way up to the U. S. Senate, though they never achieved representation in government proportionate to their numbers. 3. Were black political leaders unqualified to hold office so soon after the end of slavery? They were unqualified to hold office soon after the slavery because some of the amendments disqualified blacks. Yes because the amendments prevented blacks to be in the office. 4. To what extent did African Americans dominate southern politics during Reconstruction? Should we refer to this era as â€Å"Black Reconstruction† African Americans dominated the southern politics during Reconstruction because of the debate play a big part in the situation. 5. Why did the Republican Party fail to maintain control of southern state governments during Reconstruction? Because other party had more voters and stronger debates. 6. What was â€Å"redemption†? What happened when redemption occurred? What factors contributed to redemption? The return of an investor’s principal in a fixed income security, such as a preferred stock or bond; or the sale of units in a mutual fund. A redemption occurs, in a fixed income security at par or at a premium price, upon maturity or cancellation by the issuer. Redemptions occur with mutual funds, at the choice of the investor, however limitations by the issuer may exist, such as minimum holding periods. 7. How and why did Reconstruction end? reconstruction ended because of the compromise of 1877. It was an unwritten agreement that stated Hayes would win the presidency, if he were to remove troops from southern states (political).. Reconstruction also failed because many people in the south did not want to accept a life different from what they were used to (social). 8. How effective was Reconstruction in assisting black people to move from slavery to freedom? It was very effective because black people did get a chance to become free. 1 . How were black people prevented from voting despite the Fifteenth Amendment? Many white Americans were upset about the fifteenth amendment so they put fear in the black community by attacking them at the polls and throughout different cities. 2. How did white Americans justify segregation? They had better options than blacks. For example Blacks had to seat in the of the classroom and buses. 3. Why did the South experience an epidemic of violence? and lynching in the late nineteenth century? Because people wanted revenge upon people in the south 4. Why didn’t more black people leave the South in this period? Because they was afraid of what people from the south might do to them. 1. How did the strategies promoted by Booker T. Washington differ from those of W. E. B. Du Bois and the NAACP? Which were more effective? W. E. B Du Bois wanted people to work for the things they wanted. Booker T Washington wanted people to find a trade and work for the stuff they want. W. E. B Du Bois was more effective because the black community wanted to be educated was the can understand things . 2. Assess Washington’s contributions to the advancement of black people? Booker T Washington wanted people to find a trade and work for the stuff they want. 3. How did middle-class and prosperous black people try to contribute to progress for their race? Were their efforts effective? They efforts were effective they seen that it was possible for blacks to advance in life and they wanted to progress. 4. Why did most African Americans support U. S.participation in World War I? Was that support justified? Because they loved their country, and wanted to support their families. 6. Why did many black people leave the South in the 1920s? Why didn’t this migration begin earlier or later? Because they were not being treated fair. 2. What examples of progress could leaders like W. E. B. Du Bois, James Weldon Johnson, A. Philip Randolph, and Marcus Garvey point to in the 1920s? 3. Why did so many African-American leaders reject Marcus Garvey? Because he wanted them to go back to Africa and got close with Ku Klux Klan. 4. How did the black nationalism of the Universal Negro Improvement Association differ from the white nationalism of the Ku Klux Klan? Because they were not violent. 5. What economic opportunities existed for African Americans who had migrated to northern cities? 6. Why did the literary and artistic movement known as the Harlem Renaissance emerge? 7. What was distinctive about black writers, artists, and musicians? Were their creative works essentially a part of American culture or separate from it? 8. Did African Americans have any reason to be optimistic by the late 1 920s? 1 . Why did African Americans abandon their long association with the Republican Party in favor of the Democratic Party? Because African Americans felt like the democratic party share the same beliefs. 2. How did black radicalism influence Roosevelt’s New Deal policies and programs? 3. How did black people respond to and survive the Great Depression? How did the experiences of black women during the Depression reflect their race, class, and gender status? 1 . How did the Great Depression affect black culture? How did the WPA democratize black culture? How did black religious culture change during this era? It rapidly increases and had black support and establish an organization. 2. How did black artists, musicians, filmmakers, and writers negotiate the dilemma of dual consciousness as articulated by Du Bois? They knew that people had to be educated to make their dreams come true. The different talents that they had needed to be shared with the world and the way they could do that is understanding how, why, when and what message will people understand them or they dreams. This provided blacks with the opportunity to shine and show their talented. 3. How did swing-era big band music lead to bebop? What problems did the bebop musicians encounter? They were introduce to beats, It was not catching a lot of people attention. It was a culture change in Chicago and Harlem. The cities started a different age of music. Jazz and hip-hop dancing help create the renaissance in the two areas. 6. Why did black athletes become prominent during the1930s and 1940s? What was their impact on American.

Concept and Value of Entrepreneurship

Question: What is entrepreneurship? Illustrate your answer with suitable examples from your home country. Nowadays, entrepreneurship places an important determinant of development in the society and regarded as the â€Å"rock stars† in the business world. According to Global Entrepreneurship Monitor (GEM), entrepreneurship is defined as: ‘any attempt to create a new business enterprise or to expand an existing business by an individual, a team of individuals or an established business’. It means that the individuals or an established business are able to make a unique, innovative and creative contribution whether in employment or self-employment.At the same time, entrepreneurship represents people who are driven to act on opportunities and environmental catalysts in the face of limited resources. At its core, entrepreneurship is starting a business from idea conception to managing the company for the long term. There is no doubt that entrepreneurship deserves the reputation for the reason that it has the level of freedom of which traditional managers can only dream. ( Morrison, 2000) In order to inquire entrepreneurship deeply, this article illustrates two essential parts to analysis entrepreneurship.The first aspect is giving the concept of entrepreneurship including the explanation of entrepreneurship and discussing whether entrepreneurship is aroused from nature or nurture. The second part is considering the value of entrepreneurship. Part one: the concept of entrepreneurship Entrepreneurship can be explained into various approaches, including economic approach, personality approach and other approaches. In this part, the article put emphasis on the economic dimension and personality dimension to analyze the features distinguished entrepreneurs.The role of entrepreneurship is embedded in the mainstream economic models. Considering the direction of causality between entrepreneurship and economy, it can be proved that economic development g enerates many opportunities which can transform new ideas and create the new enterprises. On the contrary, the creation of new industries and the innovation of existed firms which stimulated by entrepreneurship may stimulate the economic growth. Therefore, entrepreneurship can be regarded as both the cause and effect of economic development.From an economic perspective, the measure of entrepreneurship is the contribution of new firm formation. Entrepreneurs are more than a business man, they are the speculative trader which is skilled to put forward new ideas, grasp the opportunities and combine the effective management with innovation in the risk and uncertainty background. When starting up a new enterprise, there are a number of jobs available can be generated. When facing with the economic slump and financial crisis, entrepreneurs can drive the company get out of the trouble by seizing opportunities and making innovation.There comes a conclusion that the entrepreneurs as the agen t of economic change so that it makes huge contributions to economic growth. ( Oscar, Javier & Pablo, 2009) It is far from enough for explaining the entrepreneurship in economic rationale. Economic perspective ignores the special human abilities and differences in human values, capabilities and power of human will result in different practical solutions. Therefore, it is essential to take the personality into account. Personality traits aim to using the characteristics of individual to explain the differences of individual actions when facing the similar conditions.Personality traits also explain the behaviors of entrepreneurs. There is no doubt that the individual personality of entrepreneurs stimulates their passions, social interactions and creativeness. In order to give a deep understanding of entrepreneurship, there are several traits which have a close relationship with entrepreneurship. ( Littunen, 2000) Innovation is the soul of entrepreneurship. Hampered by uncertainty and limited resources, entrepreneurs should to reply the variety agile efficiently and become creative in facing the challenges.Since the essence of entrepreneurship is doing the different things rather than making something better, the lack of innovation will result in the decline of enterprise, even perishing. In the point of view of CEO Zhang Ruimin, entrepreneurship is the creative destruction, if the enterprise attempts to make great achievements, there is a need for enterprise to destroy themselves, and otherwise they will be destroyed by other firms. Thus, recently, Haier put forward an idea that enterprises should be adapt to the demand of epoch development other than willing to success.Haier relies on the pursuit of innovation perseverance by the means of setting up an independent operation mode of the win-win body successfully become a leader in the industry. ( Okpara, 2007) Adventure is the nature of the entrepreneurial spirit. Facing with the potential risks and uncertainty, it is impossible to possess entrepreneurship if lacking of adventure. It is said that you must kiss a large number of frog to find the princess. It means that entrepreneurs should have to experience setbacks and failures in order to be success. Liu chuanzhi is the representative of entrepreneur in china.Although he has been relieved from this office, he still keens to start new businesses. Regardless of facing risks and many challenges, he intends to transform Lenovo into an enterprise which produces enterprises. It can be drawn that entrepreneurs have the spirit of adventure and dare to be the first one. (Hadji, Cocks & Mueller, 2007) Social vision is the key to entrepreneurship. Social vision can be regarded as a strong sense of obligation and destiny to satisfy human needs. Possessing social vision promotes entrepreneurs to find the opportunities and act as an agent of social age.Li kaifu, the CEO of Innovation Works, stress that entrepreneurs should spare no effort to produce m ore social returns. He proves himself through actions. September 4, 2009, Kaifu Lee resigned from Google to run his Innovation Works as an angel investor and create new models for society by his huge influence. Li kaifu has the sense of obligation and aspiration to make contribution to social and economic development by creating new business and innovation. What’s more, there are many other characteristics which are associated with entrepreneurship such as locus of control, determination, and trusting and trustworthy.When entrepreneurship attracts public’s attention, there is a heated debate aroused about whether entrepreneurship is caused by nature or nurture. Some groups believed that genetic factors existed to drive people to engage in entrepreneurial activity. There is no doubt that some kinds of specialities are people born with, such as the innovativeness, adventurous and locus of control. These characteristics are determined by genetic factors rather than traini ng or other environmental factors. It is insisted that genes may have an influence on chemical mechanisms in the brain so that people maybe more willing to pursue entrepreneurial activity.Genes also affect individual characteristics which can make entrepreneurs different from others, such as people who possess characteristics of innovativeness and locus of control are more likely to throw themselves to the entrepreneurial activity. ( Kroeck, Bullough & Reynolds, 2010) Genes entrust people the ability to be more sensitive than others to environmental stimuli, it means that entrepreneurs are easier than others to master the social change in order to prepare in advance. What’s more, genes may make people to good at find favourable factors and opportunities to ensure the company development.Therefore, it is nearly impossible to find a simple formula or entrepreneurship that can be trained, the specific characteristics and habits possessed by the successful entrepreneurs was inher ent. ( Kenney & Mujtaba, 2007) However, some groups take the opposite view that entrepreneurial leaders are made rather than born. They consider that there is hardly existed entrepreneurship gene for the reason that the majority of entrepreneurial leaders start at a young age. According to the survey, about 33% of the entrepreneurial leader said that working in the corporate environment makes essential contribution to the success of their business.At the same time, 45% of entrepreneurs establish their own businesses after the age of thirty. Although there still have young entrepreneurial leader, it is no doubt that the knowledge they acquire in the college and the personal experiences through the corporate and social environment are essential to their success. In spite of the young age, over a half of entrepreneurs regarded themselves as the â€Å"transitioned leader† for the reason that they have spent a much time in the traditional employment before starting their own busin ess. The education and experiences lay great foundation on the entrepreneurs.It can be concluded that entrepreneurs are aroused from both nature and nurture. Some unique characteristics of entrepreneurship which include creativeness, locus of control and risk-takers are born with and can not be taught, these characteristics make the entrepreneurial leaders apart from the traditional managers. Nevertheless, becoming successful entrepreneurs and running the business successfully in the long term are not simply requiring the specialties, but also depending on the combination of internal and external factors, consisting of education, timing, culture, social environment and sometimes luck.Part two: the value of entrepreneurship Almost without exception, entrepreneurship brings a lot benefits to individual, companies and society. Most importantly, entrepreneurship indeed generates great economic benefits so that it should be attach importance to. Actually, entrepreneurship is regarded as a challenge for people. It requires people to break the traditional thinking of managers and become the risk-taker and create a new business. Although it may be difficulty for people due to the lower median incomes and more volatile and less secure, entrepreneurs could earn self satisfaction and rewards which is an opportunity for them.At the same time, developing the entrepreneurship can generate self sufficiency which can create the wealth. According to the top ten popular entrepreneurs in china which is ranked by Forbes, consisting of CEO Ma huateng in Tencent, CEO Ma yun and other entrepreneurs, the aim of ranking is to make entrepreneurship internationally respected and admitted. Therefore, facing uncertainty risks and challenges, entrepreneurs are still willing to create their own business and achieve their values. Firth & Mcelwee, 2009) Entrepreneurship also plays the dominant role in the enterprise development; it is the major source of the enterprise core competitiveness. T he core competitiveness of enterprise is regarded as the extension of entrepreneurship and it can be reflected by the visionary and vigorous leader. As being the unique position in company, it is important for entrepreneurs to take responsibility of risk activities such as the organization innovation, management innovation and value innovation.For example, in 2002, Huawei was facing the challenge of lacking of technology advantages and entering the cyclical downturn, CEO Ren zhengfei carried out the deep reform which includes industrial restructuring and internal restructuring and finally enterprise met the success. It proved that entrepreneurship does not simply constitute the internal driving force of development, but also become the external development opportunities. Entrepreneurship makes huge contribution to the social development, especially in economy.Entrepreneurship generates a large number of employment opportunities by the establishment of new business which is treated a s a significant input to economy. It is also improving the level of productivity by boosting the GDP rates or tax contributions. Moreover, entrepreneurs are able to create many innovations which promote the boom of inventions the world would have been a much dry place to live in. Especially in recent years, China is experiencing the economic downturn influenced by the global economic crisis; it is in urgent need of entrepreneurship to promote the economic recovery.Sun mingnan is the represent of the generation of 80s, which was the most attractive young entrepreneur in Summer Davos, his successful experience proved that young entrepreneurs attach importance to the economic development in China. ( Santo, 2012) Above all, entrepreneurship has substantial value, it is increasingly treated as a vital driver of economic, productivity, innovation and employment development, and it is believed to be a key aspect of economic dynamism and a key factor to determine the birth and death of firm s and their growth and downsizing.It is also promoting the self satisfaction and sufficiency. Since creating a new business and participating in self-employment has become a common activity in the world, entrepreneurship is widely recognized as the major drive in economic growth. After the basic analysis of entrepreneurship among the economic and political ways, as well as whether entrepreneurship is caused from nature or nurture, it can be concluded that entrepreneurs indeed have some kinds of characteristics which are born with, also need the knowledge and experiences. Combined with both nature and raining, entrepreneurs have the ability to make contribution to individual, enterprises and the society. In a conclusion, entrepreneurship is deserved for both people and government to pay attention to. References: Firth, K & Mcelwee, G(2009), â€Å"Value-adding and Value-extracting Entrepreneurship at the Margins†, Journal of Small Business and Entrepreneurship, vol. 22, pp39-53 Hadji, M, Cocks, G & Mueller, J(2007), â€Å"Toolkit for leaders: entrepreneurship and leadership prerequisites for a winning performance†, Journal of Asia Entrepreneurship and Sustainability, vol. , pp1-13 Kenney, M & Mujtaba, BG(2007), Understanding Corporate Entrepreneurship and Development: A Practitioner View of Organizational Entrepreneurship, Journal of Applied Management and Entrepreneurship, vol. 12, pp73-88 Kroeck, KG, Bullough, AM & Reynolds, PD(2010), â€Å"Entrepreneurship and Differences in Locus of Control†, Journal of Applied Management and Entrepreneurship, vol. 15, pp21-49 Littunen, H(2000), â€Å"Entrepreneurship and the characteristics of the entrepreneurial personality†, International Journal of Entrepreneurship Bhaviour & Research, vol. , pp295 Morrison, A(2000), â€Å"Entrepreneurship: what triggers it? †, International Journal of Entrepreneurial Behavior & Research, vol. 6. 2, pp 59-72 Okpara, FO(2007), â€Å"The Value of Creativ ity and Innovation in Entrepreneurship†, Journal of Asia Entrepreneurship and Sustainability, vol. 3, pp1-14 Oscar, GB, Javier, GB & Pablo, MG(2009), â€Å"Role of entrepreneurship and market orientation in firms’ success,† European Journal of Marketing, vol. 43, pp500-522 Santo, FM(2012), â€Å"A Positive Theory of Social

The Philosophy of St. Augustine Essay Example | Topics and Well Written Essays - 750 words

The Philosophy of St. Augustine - Essay Example As such, St. Augustine himself brought the ‘City of God’ to proposition, synthesizing conception of justice and state under Plato’s theory or that it occurs rather disposed to resemble it. Since ‘justice’ is an entity on which the ‘state’ must be founded, its presence is essential in determining how a good kingdom is like or should be. For St. Augustine, the applicability of justice in this sense may be extended to the measure of happiness for the ruler within a state or kingdom. He concretizes moreover: â€Å"For neither do we say that certain Christian emperors were therefore happy because they ruled a long time, or dying a peaceful death ... or subdued the enemies of the republic ... But we say that they are happy if they rule justly.† On a biblical context, St. Augustine claimed that rulers can satisfy being just if they are capable of delaying punishment yet are ready to pardon and if they necessitate having to employ such pun ishing act upon the government in favor of defending the republic. In ‘The Republic’, this well coincides with Plato’s argument explicating that the elements namely – reason, appetite, and spirit must consist in justice just as they must in state (Ebenstein & Ebenstein, 1990). According to St. Augustine, two cities emerge out of love of self or the earthly love and love of God or the heavenly love. While the love of self is sought based on the approval of men, regardless of God’s judgment, the love of God exists in an individual who primarily seeks God’s glory despite harsh criticisms by other men. As a consequence, the earthly city is composed of nobilities and subjects that are governed by the exercise of authority where pleasing the state seems to form the sole basis and cause either of anxiety or of contentment among people. In the heavenly city, however, it is the Lord’s command that matters most for the people who fear or delight in following his will. The truth behind divine forces or the ways by which God communicates to men in the city of God may, to a certain extent, raise doubts requiring support via evidences that are less abstract than intangible conviction, Nevertheless, St. Augustine’s proposition quite matches the remarkable portion of world history when kingdoms indeed found triumph over all others because they, rulers and subjects alike, had hopes that rested highly on God’s power to vanquish the enemies. When St. Augustine further elaborates that the absence of human wisdom enables godliness and genuine worship of God in the heavenly city, such idea may be perceived to bear consistent thought and agreement with the conception of justice in state. A godly nation with a just king or emperor discerns justice that places no distinction between the rich and the poor or the strong and the weak, only between right and wrong by sensible law, for by the fundamental meaning of the term, it is intended to be carried out at times unjust situations transpire. With the city of God, this condition especially holds for the Lord is considered the supreme being so that all else under him are made equal with each other in view of justice and its righteous function as God himself exhibits no partiality in rendering proper justice on anyone through Christian faith. Much as St. Augustine distinguished between the two cities with opposing characteristics he more so argued about the two types of man

Organizational Behaviour Essay Example | Topics and Well Written Essays - 2000 words

Organizational Behaviour - Essay Example The organisational structure has an essential impact on the organisational behaviour due to its contribution in the view of the members of the organisation (Kumar and Mittal 5). The organisational structure is defined by the ‘system of task, reporting, and authority relationships within the organisation’ with the purpose of coordinating the operations and process based on the mission, vision and goals (Griffin and Moorhead 407). Within these stages and steps, the organisational behaviours of the employee and the leaders play an essential and crucial role. The main purpose of the establishment of organisational structure is to be able to have an efficient, methodical and orderly accomplishment of goals to be able to achieve end results e.g. production of goods or provision of services. There are different factors included in the structure of the organization such as the type of leadership, the division of labour and the coordination of the different actions and processes undertaken within the system. One example that can be viewed is the production of computers in the Dell Company. Without the proper organisational structure, either the production of computers will be a failure or the thousands of employees will build their own computers and sell them. In such a scenario, the cost efficiency would never be achieved due to high labour and production costs (Griffin and Moorhead 407). Basically, a structured organisation enables efficient work that can ensure achievement of goals. Upon the determination of the determination of the meaning of organisational structure, the next step is the determination of the implications related to these challenges. In the case of the organisational structure, there are different issues that can affect the company specifically on the basis of organisational behaviour. In the contemporary era, one of the issues being faced by organisations is the international competitiveness on the basis of globalisation. This is a cha llenge specifically for the highly complex global organisations. This entails a very specific protocol and rules on the division of labour of the members of the organisation as well as the coordination of every unit especially since the operating units can be separated by territorial, cultural and social boundaries. Examples of such organisations are the Philips of Netherlands and the General Motors. These companies originated from different countries but due to transnational organisational structure, they cater to nations around the world (Daft 237). In these types of organizations, the organisational behaviour is important in every aspect of the operation. In the different units located in other countries, a common method used is the adaptation to the local cultures to be able to successful accomplishment of goals. Intrinsic organisational behaviour is comparatively more basic, such as dedication to the mission, vision and goals, and cooperation to other members of the organisatio n. Organisational Culture Organisational culture can be defined as the core values of as organisation and the collective view, perspective and course of action of the whole organization. It is also the manner and quality by which the members of the organisation work. Thus, organisational culture is directly related organisational behaviour since the individual attitude and behaviour of a worker is influenced by the prevailing culture within the organisation

Resulting and Constructive Trust in Equity & Trust Case Study

Resulting and Constructive Trust in Equity & Trust - Case Study Example She also, throughout the relationship, looked after the children and performed all the usual domestic duties around the home. In Sept 2003, Lynn formed a liaison with another man and moved out of the house. She brought an action against Mike claiming that she was entitled to a half-share in the house by reason of her contributions to the house hold expenses during the period the parties lived together. According to the evidence at the trial in the High Court, both Lynn and Mike had assumed that the house was jointly owned although the matter was never actually discussed between them. It is also not in dispute that, if it had not been for the fact that Lynn was working part-time, Mike would not have been able to meet the mortgage payments out of his own salary. 1) Applying Lloyds Bank plc v Rosset (1994) 1 A.C. 107, (HL), in the absence of any finding of an agreement, arrangement or understanding between the parties to share beneficially, Lynn's indirect contributions to household expenses were insufficient to found a beneficial interest in the house. In particular, the court refused to follow the decision of Mr. Nicholas Mostyn Q.C. (sitting as a deputy High judge) in Le v Le Foe (2002) 2 F.L.R. 970on the ground that it was inconsistent with Lord Bridge's speech in Rosset; 2) Distinguishing Midlands Bank Plc v Cooke (1995) 4 All E.R. 562 (C.A.), it was not open to the court to assess Glady's beneficial share in the house by undertaking a survey of the whole course of dealings between the parties relevant to their ownership and occupation of the property. The principle enunciated in Cooke applied only to the establishment of an equitable interest through direct contributions. In December 2004, the Court of Appeal dismissed Lynn's appeal affirming both grounds given by the High Court. Task: Lynn now wishes to appeal to the House of Lords against the Court of Appeal's decision and seeks your written opinion on the merits of her claim. You should support your advice by reference to decided cases. Answer: The current state of caselaw on implied trust and beneficial or equitable interest in property due to indirect contributions to family home is not favourable to the appeal being considered by Lynn Jones. English courts are reluctant to adopt the remedial constructive trust principles of Canadian courts. It seems to be that judicial reasoning on implied trust rely on contributions to the purchase price and provable agreement, arrangement or understanding between the parties to share the property beneficially prevent the application of principles of justice and conscience in the present case. The facts of the problem show that the court had already struck down Lynn Jones arguments on the application of resulting trust principles because of the lack of contribution to the purchase price or proof of agreement, arrangement or understanding to share equitable interest. Not only the Rosset and Cooke cases but also the basic direction of

Christian Smith, The Emergence of Libertation Essay

Christian Smith, The Emergence of Libertation - Essay Example The movement was formed when in 1962; Pope John XXIII called the Vatican to try adapting Christian message to the world, which was coming modernized at high rate. The council was also called upon to rethink on the nature that the church had and the relationship that was between the two. In the conference, there was redesigning of the roles that were to be played by the church. The church was then seen as people of God who had different capabilities but those who shared humanity and similar destiny in the eye of God. Through the conference, Vatican II called for the church to get involved in the fight against poverty. They thought that when there was development of a humble role, the poor would be easily reached. There was rejection of the idea that the church was to be aligned with powerful elite and stressed on the need of a more just world. The bishops that were from Latin America were not much satisfied with the Vatican II; it became a lesson to them. When the bishops went back to Latin America, they took a close look at the social order in the numerous countries (Smith, 58). The concepts of Vatican II were applied in Latin America in 1968. The outcome that was got was a document that was to be the basis for liberation theology. The document also gave the church power to get involved in social change. There was argue that the church was to be involved much on liberation rather than focusing on developments in dealing with the problems that faced by Latin America (Smith, 83). There are theologians that played a major role in making sure that liberation theology was developed. The people include Segundo Galilea, Gustavo Gutià ©rrez, Juan Luis Segundo, and Lucio Gera. In 1964, Gustavo Gutià ©rrez described the theology as a critical reflection on praxis. The line of though was then developed further by meetings that were carried out in Havana in 1965. After

Group papers feedback Assignment Example | Topics and Well Written Essays - 750 words

Group papers feedback - Assignment Example The group also provided in the appendix their workings and the financial information of their firm. Their introduction and conclusion are clear and easy to relate to the body. It is easy to understand the operations of GoPro by going through this work. The group worked on the United Therapeutics Corporation. The group outlined their work in a form of topics. Use of graphs and tables to represent their data is appealing and enables the reader to understand the performance at a glance. The introduction and conclusion are well outlined. They also highlighted their topics making it easy for the reader. Unlike group, they failed to provide detailed information that is useful for analysis. The group however did a recommendable work especially on providing their investment recommendations to the investors. Their positive approach in analyzing the company is also appealing and makes the reader concentrate on the positive side of the company. The group worked on Allied Nevada Gold Corporation. The group managed to get information from NASDAQ that they included in their work, and this makes it easy for the reader to read. They also interpreted their data. Their work is well outlined. They however provided a lot of the companys background information which limited them from critically analyzing the firm. The group provided the financial ratios in the Appendix, but unlike group 6 and five failed to show how these ratios are gotten or their interpretations. The group majorly concentrated on comparing the firm with others in the industry that brings out the negative part of the company. The group does not recommend investors to invest in the firm due to the uncertainties. This has a negative impact on the firms operations as it scares away investors. The group worked on JetBlue. They provided their information in tables that are appealing to the readers. Unlike group 2 and 3,

Case analysis Montego Bay Essay Example | Topics and Well Written Essays - 750 words

Case analysis Montego Bay - Essay Example In order to protect her store and keep her employees motivated, she agrees with Theresa Daley, operations director for Montego Bay, to test a new computerized scheduling system, which is expected to reduce payroll costs and improve productivity. Mahoney learns that the new system has several benefits; however, she is also weary that this system will disrupt the collegial and productive work environment she had created in the store. A careful examination of the business’ status shows that Mahoney, as a manager, has failed to create and maintain a working environment that motivates her employees. Motivation amongst employees improves the quality and productivity of work, since employees are triggered to work towards achieving a common goal. This paper describes how Mahoney can create a working environment that will motivate her employees by examining some theoretical perspectives on motivating employees. The Maslow’s hierarchy of needs is one of the theories that managers apply to create a working environment that motivates workers. This theory describes how people fulfill a range of personal needs in the context of their work. Maslow postulated that there is a common pattern of needs identification and satisfaction, which many people follow in the same sequence (Kaufman, 2004). According to this theory, a person has to satisfy the low-level needs (physiological and safety) before he or she pursues upper-level needs (social, esteem and self-actualization). Most employees usually have problems articulating what they want from a job. Mangers should, therefore, offer different incentives to workers so as to help them identify and satisfy each need in turn, and progress up the hierarchy. Mahoney, as the store manager, should recognize that her employees have different needs, and not all are motivated in the same way, and all do not move up the hierarchy at the same pace (Kaufman, 2004). Her duty is to adapt and change her style to fit the employees†™ needs, other than forcing them into something they are not. In addition, she has to test different techniques with every employee in order to determine which ones are considered effective, and which ones are not. The employees should be encouraged to follow their own self interests, which motivate them to pursue higher level needs and improve the quality of work. The workers should be motivated to higher levels of individual commitment and personal expectations. As an employee progresses though an organization, his employer should supply opportunities to satisfy high level needs on Maslow’s pyramid (Montana & Charnov, 2008). Another important theory of worker’s motivation is Herzberg’s motivator –Hygiene theory. Herzberg suggested hygiene factors, which do not create or motivate satisfaction and â€Å"motivators†. These include interpersonal relations, salary, supervision, working condition, and company policy (Montana & Charnov, 2008). Accordi ng to this theory, absence of dissatisfies can create job dissatisfaction, but their presence does not create or motivate satisfaction. Herzberg, therefore, established from a data that motivators are elements that enrich a person’s job. He came up with five motivators, which were strong determiners of job satisfaction: responsibility, achievement, advancement, recognition and the work itself. The hygiene factors constantly produce only short-term changes in job performance and attitude,

Application of the color combinations and principles of design Essay

Application of the color combinations and principles of design - Essay Example 31). Still life by Jacob van Walscapelle is a drawing showing fruits and flowers as the main life subjects. Light was used to emphasize on the sharpness of the fruits; with the peach being at its direction. The fine glass has a red wine, while the shorter one contains water. The grapes have their traditional pale purple shade showing maturity. In terms of principles of designs applied in the two paintings, rhythm is created in the first picture by having smooth transitions between all components of the pictures; there is no clear cut colour difference between the buildings and the field at the background. However, the audience can notice that the painting is detailed only under close scrutiny. The artist gave balance to the items in ‘Still life’ painting by arranging them at strategic points for the picture not to appear heavy at some points and light at the rest of the painting. In this respect, the tall glass is positioned at the left side; however, it balances with the huge pawpaw fruit situated at the right

E-Dfs Scheme Essay Example for Free

E-Dfs Scheme Essay India inks with SBI for Vehicle FinancingGeneral Motors India and State bank of India have signed a Memorandum of Understanding (MoU) to provide auto financing to all General Motors India vehicles both at wholesale and retail levels. The agreement was signed between Mr. Ankush Arora, Vice President, Sales, Marketing After Sales, General Motors India and Mr. P. Nandakumaran and Mr. B. S. Bhasin, Chief General Managers for retail and whole- sale financing respectively for State Bank of India. Speaking on the occasion, Mr. Ankush Arora said â€Å"We are extremely pleased to partner with State Bank of India being the largest public sector bank in the country. Its extensive reach across India will help our customers to avail of loan facilities to buy our most sought after products. Low interest rates in addition to low processing charges are some of the many benefits which our customers can enjoy while availing of loan facilities of from State Bank of India for financing of our vehicles, he added. As per the MoU, State Bank of India will now provide retail and wholesale financing to customers for purchase of GM India vehicles across the country. GM India in collaboration with State Bank of India will promote schemes to offer easy finance options to their customers by leveraging the pan India presence of State Bank of India. With a network of over 12150 branches across the country, State Bank of India is the largest in India and has been growing rapidly since its inception. Recently, it has been ranked as one of the top ranking banks of international repute. After the successful launch of retail financing scheme for vehicles, SBI is now focusing on Wholesale financing of vehicles in the form of Dealer Financing through its newly launched Electronic Dealer Financing Scheme (e-DFS), which runs on a fully web based portal and ensures automated payments and settlements. Maruti Suzuki ties up with IDBI Bank for car loan financingIDBI Banl Ltd (IDBI) and Maruti Suzuki India Limited (MSIL) today entered into a Memorandum of Understanding (MoU) for providing Auto Finanace to propective customers of MSIL. The MoU was signed by Shri C. S. Jain, Head- Personal Banking Group, IDBI Bank Ltd and Shri R. S. Kalsi, Chief General Manager of MSIL. As per the scheme modalities, MSIL and its Dealer network will collaborate with IDBI Bank Ltd for the purpose of â€Å"Retail/ Wholesale Activation† in order to facilitate vehicle business. The MOU will facilitate prospective customers of MSIL with vehicle finance at attractive terms. The loan facility for MSIL prospective customer is xtended up to 7 years with maximum funding on on road price and faster processing. The Bank would extend financing facilities to eligible customers for MSIL cars and multi-utility vehicles. The tie-up will benefit both, IDBI Bank in further strengthening its position in retail loan space and MSIL in leveraging the retail financing strength and reach of the Bank. IDBI Bank launched Auto Loans in July 2009. The Auto Loan product is very competitive and the Bank is taking various initiatives to be a leading player i n the segment. The product offers finance for new vehicles at maximum funding at attractive rate of interest. Passenger car-maker, Honda Siel Cars, today said it has tied-up with Axis Bank to offer finance to dealers and customers for its vehicles at competitive rates. Honda SielHonda Siel and Axis Bank will pool their resources together to make accessible organised finance at competitive rates to our dealers and customers across the country for the purchase of Honda cars, Honda Siel Cars, Director (India), Marketing, T Natsume, said in a press release. Under the agreement, Axis Bank has approved a line of credit for financing the dealers of Honda Siel for inventory funding and retail financing of auto loans, the release said. Huyndai MotorsHyundai Motor India Ltd (HMIL), the second largest car manufacturer and the largest passenger car exporter entered into Memorandum of Understanding (MOU) with Indian Bank, one of the oldest banks in India. Commenting on the financing tie-up, Mr Arvind Saxena, Director- Marketing Sales, HMIL said, â€Å"We warmly welcome Indian Bank to the Hyundai family. With this tie-up we can now give our customer more options when it comes to car loans. Indian Bank is trusted by millions of people and we believe in what people trust the most. The year 2009 has been challenging for the auto industry, but at HMIL we have always welcomed the challenges in a positive manner. We are happy to start the year 2010 with such a great partnership. †Hyundai Motor India today said it has tied up with public sector lender UCO Bank for providing retail financing facilities to its customers. We are pleased to announce this partnership with UCO Bank as our customers will greatly benefit with competitive rates and convenient locations that UCO Bank provides its customers, Hyundai Motor India Ltd (HMIL) Director (Marketing and Sales) Arvind Saxena said. This tie-up will give us a platform from where different products of our bank can be marketed to the prospective buyers of Hyundai Motor India products throughout the country. Thus, the banks retail portfolio a s well as customer base can be increased, UCO Bank Chairman and Managing Director S K Goel said.

Anonymity in Theories of Crowd Behaviour

Anonymity in Theories of Crowd Behaviour Darrin Paul Explain the place of anonymity in theories of crowd behaviour. Is it always associated with a ‘loss of self’ (Dixon and Manhendran, 2012) Social psychology provides much information with regards to collective behaviour and the interaction of individuals within a crowd. It has been observed that an individual’s behaviour can be influenced and therefore altered when they become part of a large group or crowd. Dixon and Manhendran (2012, p.3) ‘state that anonymity shapes crowd behaviour’; to evaluate the effect of anonymity on collective behaviour, psychological and social processes need to be examined. Dose anonymity render individuals powerless to control their actions, resulting in primitive regressive behaviour as proposed by Le Bon (1895). Or is a loss of self, were crowd participants cease to identify themselves as individuals a factor of anonymity. Other theories such as social identity theory address the issue of identity and how people perceive themselves and others in a crowd, what they conform to and how they express their identity. Does anonymity within crowds inevitably lead to aggressive or antisocial behaviour or does it influence identity salience and group norms as well as strategic factors and power relations (Dixon and Mahendran, 2012)? Early research regarding collective behaviour of groups was proposed by Le Bon, he developed his theory of crowds in the latter years of the nineteenth century. Le Bon was of the opinion, that when people joined large relatively unstructured social groups, they engaged in spontaneous and atypical regressive behaviour. Le Bon proposed that crowds are ruled by a collective mind or ‘group mind’ were individual rationality is lost to a hypnotic state in which group members experience unconscious primitive instincts devoid of reason and culture. Due to an unconscious process known as contagion individuals become influenced by ideas, feelings and emotions generated within the crowd, which spreads rapidly throughout creating a collective mass, leading to a ‘loss of self’. The physical presence of others creates a sense of anonymity were the individual can feel masked, diminishing their sense of responsibility from social and moral norms, thus generating a sense of unaccountable power form their presence within the crowd. Freedman and Perlick (1979) studied the effects of laughter on crowds; they showed that mood and behaviour are likely to spread through the group via contagion (Dixon and Manhendran, 2012). Deindividuation theory proposed by Festinger, Pepitone and Newcomb (1952) is a translation of Le Bon’s theory. They defined clear antecedent variables such as anonymity and group immersion that lead to subjective changes in the individual. Deindividuation is defined as a loss of personal identity or loss of self were crowd members merge and become anonymous, rather than separate distinct individuals. This leads to weak constraints against impulsive behaviour and hence an inability to monitor or regulate the immediate demands of the group. Deindividuation theory differs from Le Bon, in that it challenges the concept of a group mind, it dose not propose that group members lose their mind to the collective mind, instead it’s the loss of self that effects the social context leading to a loss of control. The effect of anonymity releases the individual from internal moral restraints, generating behaviour that is impulsive, irrational and regressive (Dixon and Mahendran, 2012, p.6). Festinger et al found that males in a group, who remembered the least amount of information that was individuating, were more likely to show hostile, aggressive behaviour towards their parents (Dixon and Manhendran, 2012). Zimbardo (1969) further developed deinviduation theory, especially in relation to the association between anonymity and aggression. He believed that crowds provide a cloak of anonymity which diffuses personal responsibility for the consequences of an individuals actions. A loss of individual identity produces a reduced concern for social evaluation. Zimbardo carried out a study to support his theory; he dressed up some of his subjects in overalls and hoods and left the others in their own clothes with large name tags so they could be identified. The results appeared to support his theory, when asked to administer electric shocks in a, learning experiment, participants who had been deindividuated in hoods and overalls, gave shocks for longer periods, suggesting that anonymity had intensified aggression.Recent studies would also support Zimbardo’s findings; Silke (2003) found that statistics of paramilitary attacks in Northern Ireland showed that the severity of attacks increase d with high levels of anonymity when the perpetrators were disguised (Dixon and Mahendran, 2012). However other studies have shown that anonymity does not necessarily lead to acts of aggression or anti-social behaviour. Gergen, Gergen and Barton (1973) observed strangers in mixed gender groups in well or dimly lit rooms. Their observations revealed that participants engaged in acts of physical and emotional intimacy which created feelings of sexual arousal. It would indicate that the social context of a group can produce cues that influence whether anonymity produces negative behaviour. In relation to Gergen et al’s results, Johnson and Downing (1979) replicated Zimbardos 1969 experiment giving half the subjects Ku-Klux-Klan outfits and half a nurses outfit, were each group was either anonymous or not. Results showed that participants in the anonymous nurse condition reduced the amount of shocks given compared to those in the other conditions. Zimbardo also replicated his experiment with Belgian soldiers and found that the anonymous group shocked less, the exact opposite to his previous results. These results would suggest that aggressive, anti-normative behaviour, is not always the outcome and that deindividuation may involve a desire to conform to situational group norms rather than a disregard for social regulation (Dixon and Mahendran, 2012). Diener (1980) observed there was a problem in expressing the relationship between deindividuation and anonymity. He proposed that anonymity does not directly lead to deindividuation and a loss of self, but a loss of self awareness. The ability to remain self focused increases the ability for self regulation and individuation, he believed that the above studies made participants become more self-aware and therefore less likely to engage in aggressive behaviour. As with most theories deindividuation has been open to criticism regarding it’s mostly lab based studies that don’t allow more naturalistic studies to increase ecological validity, taking into consideration the insider viewpoint of participant meaning and purpose. The over emphasis of aggressive anti-normative behaviour ignores the positive normative outcomes of crowds and that social norms from the immediate environment, can be the basis of controlled, meaningful behaviour (Dixon and Mahendran, 2012). Social identity theory adopts the concept of social identification, individuals identify with the social identity of the crowd and conform to normative group behaviour through conformity of shared group norms. The theory states that during crowd membership and other deindividuating settings, ‘the individual does not simply experience a loss of self, but makes the transition from an individual identity to a more collective sense of self’ (Dixon and Mahendran, p. 13). This shift in the sense of self is a key difference when compared to deindividuation theory. Unlike Le Bon’s concept of contagion, individuals through inductive categorisation respond to cues from group representatives that define the beliefs, attitudes and objectives of the group, resulting in behaviour that is regulated by social standards. Individual identification of intergroup relations, also effects to what extent an individual will conform to the emergent, spontaneous and normative cues of the g roup (Dixon and Mahendran, 2012). Reicher (1984) adopted an internal crowd perspective by examining testimonies of the St. Pauls riots which occurred in Bristol in1980 and found that black and white youths identified with one another due to police and social injustices, creating a collective social identity which created an intergroup struggle against authority. In Reicher and Stott’s (2011) study of the 2011 London anti police riots, observed that participants were not seen as anonymous, but part of a community that knew one another. They argue that ‘rioters did not experience a loss of identity or self but rather a shift to a collective shared identity which gave their actions purpose and meaning’ (as cited in Dixon and Mahendran, 2012, p.19). They also point out that violence was not indiscriminate but targeted at police and symbols of authority (Dixon and Mahendran, 2012). Stott (2012) points out in his audio interview that the ability of crowds to express their identity is very important, especially when that ability is suppressed by police. He points out that dialogue and engagement are vital aspects of communication that are essential in creating perceptions of legitimacy in policing. This brings into consideration the influence of power relations on crowd behaviour, Holloway (1012) states that ‘it is a two way dynamic rather than something exercised by the powerful on the powerless’ (p. 47). Social identity theory outlines that manipulation of anonymity affects the power that the in-group has in expressing aspects of group norms that are deemed anti-normative by the out group, in this case the police (Dixon and Mahendran, 2012). There has been a significant amount of research and studies carried out into collective crowd behaviour; resulting in evidence that membership of a crowd alters human behaviour and the psychological state of an individual. Although Le Bon’s work lacks empirical evidence it was hugely influential on crowd behaviour and the role of anonymity in understanding the psychological dynamics of crowds. But as Reicher points out he exaggerates the violent and irrational nature of crowds. Deindividuation theorists can show evidence for loss of self and the relationship between anonymity and increased intensity of aggression, however as Deiner (1980) and Prentice-Dunne and Rogers show, deindividuation does not necessarily lead to a loss of self and anti-normative behaviour. Social identity theory provides evidence of the role of social identity in collective crowd actions that express group norms, but does not see the role of anonymity as a negative aspect of crowd relations. It would app ear that further research is required to develop a more comprehensive theoretical model than can explain the relation between anonymity, and identity in group relations. Word count: 1625 References: Dixon, J., Mahendran, k. (2012). Crowds In Hollway, W., Lucey, H., Phoenix, A., and Lewis, G. (eds). Social Psychology Matters (p.1-22). Milton Keynes: The Open University. Stott, C. (2012). Assessment of the 2011 riots. Milton Keynes: The Open University.

Schindlers List :: essays research papers

#1: We talked about in class once about the education in the US compared to other countries actually made me wonder how well we were educated. It was shocking to me that these other places were learning things that here we don’t even learn and that they were forced or required. When I read the â€Å"America Skips School† article at first I was really confused. When we started talking about it in class it became clearer to me.   Ã‚  Ã‚  Ã‚  Ã‚  My personal opinion on this is that I don’t think I should be forced to have more education. Yet, I feel that if you want it, it should be offered, and put out their as an option. However, I also think that it shouldn’t be up to the students. I believe we should have a say but I can hardly imagine a late mass of students saying that want to learn more and spend more of their free time in the class room. If a student was really wanting their education they could take late classes after the normal school day and when school gets out in June that they could take summer courses. Yet listening to all these opinions on other ways you can get more education makes me think how good our education is?   Ã‚  Ã‚  Ã‚  Ã‚  I think that it really comes down to it that, our education compared to other countries is a lot more un structured, and at some times less informative and strict. I think our society it based upon the media and that is what leads us and keeps up â€Å"up to date.† I think that in America our lives as days go by have become less and less dependant on an education. You can become very successful in life without a college education or in the rappers Eminem’s case a high school diploma. Our society had adapted to that and made it easy to live a fairly decent life without a strict education. #2:   Ã‚  Ã‚  Ã‚  Ã‚  The comparison of like in the shetles and life now in communities is very different. When we were watching Fiddler on the Roof I noticed that in those times their lives pretty much revolved around traditions and family values, and sadly today that’s not how we go about our lives at all.   Ã‚  Ã‚  Ã‚  Ã‚  I think in today’s society we base our decisions on what we have been taught. We are raised and informed by our parents, teachers, family, friends etc†¦ to a certain point then we go out in the â€Å"real world† on our own and learnt from our own mistakes.

Romeo and Juliet Essay -- Literary Analysis, Shakespeare

Physical separation is a powerful obstacle that is sometimes faced by those bound to each other in love. It brings about intense emotional pain and can hinder any relationship with which true love is at its core. Shakespeare’s Sonnet 56 involved two lovers that experienced physical separation as a stumbling block in their kinship. The â€Å"sad interim† with which the lovers found themselves suffering caused the intensity of their love to vanish. With their love fading quickly, the two desired for â€Å"sweet love† to â€Å"renew thy force.† They wanted their love for each other to be â€Å"blunter be than appetite, / Which but today by feeding is allayed, / Tomorrow sharpened in his former might.† They wished for a love like hunger, constantly returning and needing to be quenched. However, due to their separation, the people’s â€Å"spirit of love† had become â€Å"a perpetual dullness.† The â€Å"hungry eyes† of their love would â€Å"wink with fullness† and had lost its potency and strength. In order to repair the love that had waned, the lovers longed to â€Å"Come daily to the banks† of the ocean so that the â€Å"Return of love† could come to their relationship, and they desired â€Å"this sad interim† to be â€Å"winter, which being full of care / Makes summer’s welcome thrice more wish’d.† Sonnet 56 was a sad story in which separation caused two people’s love to become dull and boring. The obstacle of separation was also evident in the relationship between Hero and Claudio found in the play, Much Ado About Nothing. At the beginning of the play, Don Pedro and some of his men returned to Messina after battling in war. One of the men that Don Pedro brought with him was young Claudio. Claudio was highly respected in the eyes of Don Pedro and had exceptional war performan... ...(RJ 3. 5. 197). Juliet was so disgusted with the thought of marrying Paris that she would rather â€Å"make the bridal bed / In that dim monument where Tybalt lies† (RJ 3. 5. 212-213). Out of desperation to prevent the wedding, Juliet went â€Å"to the Friar to know his remedy† (RJ 3. 5. 254). She told that Friar that she â€Å"long[s] to die / If what thou speak’st speak not of remedy† (RJ 3. 5. 67-68). The Friar provided Juliet with a poison that would cause â€Å"The roses in [her] lips and cheeks fade / To paly ashes, [her] eyes’ windows fall / Like when he shuts up the day of life† (RJ 4. 1. 101-103). Though Paris was taken by Juliet, Juliet had no desire to marry Paris. Their love was completely one sided. Paris desired the love of Juliet but Juliet did not grant the love in return. The obstacle of non-mutual love will prevent any relationship from being successful.

lab on matter :: essays research papers

I. Introduction  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  A. Purpose: the purpose of this experiment was to determine if the distance between matter effects the time it takes for the matter to reach thermal equilibrium.   Ã‚  Ã‚  Ã‚  Ã‚  B. Hypothesis: If the distance between the matter is decreased then the time it takes for the matter to reach thermal equilibrium will decrease.   Ã‚  Ã‚  Ã‚  Ã‚  C. Science concepts: Temperature- measure of the motion of molecules Thermal equilibrium- when two pieces of matter are the same temperature Kinetic energy- energy of motion Heat- energy that flows from matter of a higher temperature to matter of a lower temperature   Ã‚  Ã‚  Ã‚  Ã‚  In the experiment the time it took for matter to reach thermal equilibrium was measured. The temperature of the water was measured every thirty seconds. The heat was transferred from the hot water, into the air, then to the cold water. When the water reached thermal equilibrium the average kinetic energy per molecule was the same for all the water. II Procedure:   Ã‚  Ã‚  Ã‚  Ã‚  The materials used were-   Ã‚  Ã‚  Ã‚  Ã‚  125ml flask  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  200ml cold water   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  200ml beaker  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2 lab probes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  125ml hot water  Ã‚  Ã‚  Ã‚  Ã‚  logger pro 1.  Ã‚  Ã‚  Ã‚  Ã‚  first the lab probes were plugged into the lab pro 2.  Ã‚  Ã‚  Ã‚  Ã‚  the lab pro was connected to the USB port 3.  Ã‚  Ã‚  Ã‚  Ã‚  the computer was turned on and logger pro was opened 4.  Ã‚  Ã‚  Ã‚  Ã‚  the flask was filled with 125ml of hot water 5.  Ã‚  Ã‚  Ã‚  Ã‚  the beaker was filled with 200ml of cold water 6.  Ã‚  Ã‚  Ã‚  Ã‚  the flask and beaker were placed 20cm apart 7.  Ã‚  Ã‚  Ã‚  Ã‚  the temperature was measured every 30 seconds until the hot and cold water reached thermal equilibrium III. Results and Conclusions A. Experimental Data: The results of the experiment indicate that the farther apart the matter is the longer it takes to reach thermal equilibrium. The touching water took only sixteen minutes while the non touching water in about the same amount of time was 41.6 degrees from reaching thermal equilibrium.   Ã‚  Ã‚  Ã‚  Ã‚  B. Graphs and Tables: see attached C. Evaluate Prediction/Hypothesis: The results of the experiment support the hypothesis. The hypothesis stated that the greater the distance between the water the greater the amount of time it takes to reach thermal equilibrium. IV Extension and Summery A. Extension: Some causes of experimental error may have been if the computer failed and a manual thermometer had to be used some seconds could have been lost. This could have been fixed by using a manual thermometer the whole time or starting over if the computer failed. Another possible cause of experimental error could have been if the probe was being moved while the temperature was being measured.

Nation-States in Modern Times

The natives of Waitangi in New Zealand had to give up their sovereignty to the British throne at the time that the Crown arrived in the country.   Since then, the natives have tried to fight for their right to govern their areas of New Zealand again.   If do they get this permission from the New Zealand government, which they most probably will not get in modern times, the natives of New Zealand might make their own nation-state, that is, a place that is ruled by a certain entity and occupied by people belonging to the same culture and having the same values that are unique to that group (â€Å"Nation-State,† 2007). This is the nature of the nation-state: It is a government form that may not be able to thrive in the era of globalization marked by cultural homogeneity, and featuring immigration laws, skills exchange, outsourcing, foreign direct investment and the likes. In the olden days, Greece was a nation-state.   Athens was the city-state of Greece, protecting a common culture under its own laws.   Greece was the ruler of Athens at the same time.   It had the power to dissolve Athens.   Yet, Athens was an extremely popular cultural hotbed.   It was not wise to dissolve Athens (Polopolos).   Most importantly, Greece and Athens serve as excellent examples of governance for the politicians of the modern world.   As a matter of fact, people use Greece’s example in thinking about how to develop a civilization.   Alexander the Great continues to be remembered. It is definitely possible for nation-states to develop in our day by following the example of Greece.   Weaker groups such as the natives in New Zealand represent a minority nowadays, and may not be able to form their nation-state.   At the same time, America used to be referred to as a ‘melting pot,’ even though the ‘Americanization’ of the world as a synonym for ‘globalization’ could easily have turned America into a lover of its own culture.   America could have become like Greece if it had wanted to preserve its culture; however, the nation’s political mind is very much occupied with the business sense of things. America chooses not to become a nation-state because it benefits immensely from foreigners.   What about Europe?   Can Europe become a nation-state with European Union, the Euro and its likes?   Perhaps places like France and Italy, in particular, might consider becoming nation-states with the strongest regard for their culture.   In point of fact, parts of Europe have been especially concerned in recent times with the upkeep of their traditional agricultural styles.   As an example, certain European farm products like the French cheeses have become â€Å"entwined with the national cultural identity† (Kaplan & Calzonetti, 2005).   Would globalization allow Europe or parts to Europe to turn into nation-states or city-states? – Perhaps so.   Do we expect it to happen? – Probably not. Let us turn to the Middle East.   Could it happen among the Arab nations, with the strongest ties to their culture?   Could Israel become a nation-state, with Jerusalem as its city-state?   Yes, it is possible once they stop fighting over the Middle East.   Arabs hate Americanization, apparently.   But they cannot live without America and Europe buying their oil.   They want to preserve their Islamic culture against the unIslamic behavior shown on Western television nevertheless. They also do not want American clothing to be worn in their societies.   Hijabs and extremely long skirts are still the norm in Saudi Arabia, very difficult for most foreigners to adjust to.   Perhaps Arab nations and/or Israel will be the first to turn into nation-states, if they are not already.   At this time they are not cultural states clearly because they fight too much.   At a time of peace alone will art and culture be nurtured.   Perhaps Middle East should really stop fighting now and become a nation-state if it wants to. References Kaplan, Eben, & Calzonetti, Claire. (2005, December 9). The WTO’s Troubled ‘Doha Negotiations.’ Council on Foreign Relations. Retrieved 27 November 2006, from http://www.cfr.org/index.html. â€Å"Nation-State.† (2007). Wikipedia. Retrieved 7 May 2007, from http://en.wikipedia.org/wiki/Nation-state. Polopolus, Leonidas C. â€Å"Athens, Greece: A City-State that Grew from Optimality in the Golden Era to Excessive Urbanization by the 21st century.† University of Florida. Retrieved 7 May 2007, from http://www.clas.ufl.edu/users/kapparis/AOC/ATHENS.htm.      

The Arctic Monkeys album Whatever People Say I Am Thats What Im Not and the reality TV Show Popstars

The Arctic Monkeys album â€Å"Whatever People Say I Am That's What I'm Not† and the reality TV Show Popstars: The Rivals which produced the band Girls Aloud used innovative but very different marketing techniques to sell themselves to their target audiences. How have those strategies changed from previous techniques to make music more accessible to audiences? The music industry is a worldwide business covering many genres and it is hard to define it as one single thing. Within the music industry are a large range of different markets, all targeting their products and musicians to very different audiences. There are many aspects to the music industry that need to be considered in terms of image, audience, audience size and genre. These will all affect the way a band is marketed to its audience. It is well known that â€Å"making it† in the music industry as an artist is no easy task. Over the past 40-50 years, many bands have tried and failed spectacularly. However, some have flourished and made their mark in music history, such examples include â€Å"The Beatles†, â€Å"Queen† and â€Å"The Rolling Stones†. Audiences that need to be considered by music marketers are divided into a wide range of categories such as age, gender, occupation, social grouping, region etc. In order to target specific audiences effectively, bands may need to be branded in a certain way. Branding is usually described in terms of products and is where the product is given a certain image and personality traits in order to appeal to its audience. For example, the brand Levis describes itself as â€Å"Sexy, Original and American† therefore personifying its products. In terms of bands, branding should incorporate image and music style, especially when targeting niche groups of people. Over the years, there have been clear differences in audience, shown by their different personal images e. g. Punks, Mods, Grungers, Goths etc. Marketing of bands has to adapt and be completely specific to the typical audience of that music genre and so must be presented in an appropriate style that will sell their music. People are eager to buy into the brand of a band by incorporating that certain image into their personal appearance and lifestyle. For some bands, promotional tactics must fiercely focus on image to sell the product to that particular audience who are themselves branded a certain way. This effort by record labels to promote bands by appealing and emphasizing a certain image is becoming increasingly popular. Scissor Sisters are one example of a band who's image is a central focus of who they are and what they do. Their image is evident of records companies efforts to appeal to particular audience niches. Although in the USA Scissor Sisters have had much less success than they have had in Britain (many main stores such as Wal*Mart did in fact refuse to stock the first album due to their image and portrayal) they still vigorously emphasize their happy, camp image. In their videos they have used varying techniques to play on the ideas of sexuality in our modern society, thus creating a new and varied piece which is not comparable with anything from the past. They frequently use a colourful range of backdrops which are sometimes quite cosmic or fantastical (e. g. in the videos for â€Å"I Don't Feel Like Dancin'† and â€Å"Take Your Mama†. in one of their earlier videos for the single â€Å"Filthy Gorgeous† MTV were forced to eventually stop showing much of the content of the video as it contained sexually semi-explicit scenes. This did cause some controversy as complaints were made about the content of the video, this only sought to increase popularity and radio air play of the single which eventually achieved a chart position of number 5 in January 2005 and number one in the dance chart. Scissor Sisters although new in terms of its topical coverage of sexuality also dates back to the era of glam rock, their influences are also seen to be varying e. the Bee Gees, Duran Duran, Queen, David Bowie etc. Therefore they may appeal to some of the older generations as well as to members of the gay scene, for whom they have become a major symbol in British society. They have also broadened to reach a younger audience through their success in the UK Charts and frequent air play on radio stations aimed at the 11-25/30 age group such as Radio 1. This in itself shows how the branding and image of a band is adamantly important if people are going to want to relate and buy into the music and values of that band and why i t is such a major focus for record companies. A major tool for music marketers in recent years has been the Internet. From vinyl to cassettes to CD's to downloading files, music has developed with technology over the past 40 years. The increasing accessibility for people to music was brought about originally by the increasing numbers of record stores and increasing interest in different music. In the early 1970's, for example, Richard Branson originally ran a mail order service for buying records, this then developed into â€Å"Virgin Megastore†, a high street chain that made music readily available to a larger audience. The development of access to music continued steadily throughout this period with the introduction of more music extravaganzas such as festivals and in the 1980's, the launch of MTV, the first television channel to be entirely music orientated. The development in technology allowed widespread access to different audiences, as nearly every media division began to cover aspects of music e. g. TV, Radio, genre specific magazines etc. It fast became difficult to avoid exposure to music and its marketing. The rise in popularity of the internet as a promotional medium today demonstrates this idea. In recent years, the Internet has become far more accessible to more people. This has led to increases in Internet marketing as a new way of letting everyone know about an artist. It is reasonably cost effective and the audience is a mass one, spanning the entire world (the number of people using the internet worldwide (as of November 27th 2006) was estimated at 1,076,203,987) A recent positive example of Internet marketing can be seen in the rise of the band â€Å"The Arctic Monkeys† to fame. The bands marketing strategy has been clear-cut in showing the importance of fans to a bands success. This began in 2003, after several gigs, the Arctic Monkeys decided to burn their tracks onto CD's to give away for free to fans. Due to limited copies, many of the fans ripped the music onto their computers in order to share the files with others through mediums such as instant messaging, e-mails and forums. The band did not object to the increased sharing of files, although this was technically illegal, as it led to increased popularity of the band, as they became better known. This can be identified through an article and chart written by Heather Hopkins (Director Of Research for Hitwise UK website), November 11th 2005, shown in Figure 1 in the appendix and supported by the following quotation: â€Å"The first chart below shows that in April, when the band was virtually unknown, visits to www. arcticmonkeys. com came from chat rooms and blogs. Search engines became a more important source of visits in June as the band's name recognition grew. † This clearly demonstrates the importance of viral marketing to the success of the band. Many mainstream music brands are slightly wary of viral marketing, despite its benefits it can prove quite negative and can also lead to illegal sharing and music being leaked onto the Internet prior to its official release, for example in 2002, Eminem's album Encore was leaked on to the internet and the promoters were forced to bring the date of official release forward. As much as bands can gain high acclaim and popularity through forum and chat room discussion, there is also the risk they could gain a lot of negative criticism, which would discourage people from buying their music and merchandise. Another example of effective Internet marketing, also used by The Arctic Monkeys and many other bands, are sites such as My Space and Yahoo music. My Space offers bands own personal pages where people can easily leave their own comments on the songs and the bands performance at recent gigs as well as listening to the songs free of charge or accessing previews of up and coming releases. Many bands also publish their tour dates on My Space. My Space has generally appealed to a mass, younger audience from around 13-30 of both sexes, this is typically as a lot of the music promoted by My Space is new and there are fewer My Spaces for some of the older bands and therefore there is little to interest older audiences. It is also widely believed that todays young people are of the â€Å"technological revoloution† and the general acceptance is that computers are of more interest to them than some other older audience members. The popularity of My Space is now leading to other websites such as Bebo and Xanga being formed which offer similar services. This again broadens the scope by which music promoters can publicise their musicians to different audiences. Rupert Murdoch, the owner of BskyB, The Times, News Of The World and The Sun recently purchased (through his international company News Corp. ) the company Intermix Media Inc which own My Space among other themed social networking websites for $580 million. Murdoch is often seen as a dominant figure in British Media, and rightly so as he owns two of the leading newspapers. He is thought to be partially responsible for swinging to the side of the Labour party in 1997 and there by causing the election of PM Tony Blair, who soon became a close ally of Murdoch's, much like Thatcher before him. Many British citizens feel threatened by Murdoch's media power, yet still many of them buy into the My Space idea and the revenue continues building as more and more diverse and newly established bands start using My Space as the beginning of their steps to promote music. Increased hits on the site means more powerful companies advertising in association with My Space, therefore leading to higher annual revenue for Murdoch. This shows evidence of the importance of internet advertising to modern business. Yahoo Music is another excellent promotional tool, which has a wide variety of music videos available free for public viewing. It also runs special features on certain bands as well as exclusive interviews and performances. This has proved extremely popular with bands and promoters alike, as it is a cheap form of marketing which is also highly effective. It requires little advertising as most fans of the bands are already aware of the bands website and they are usually linked to their My Space etc. Viral marketing acts as the main promotional form behind the internet promotion phenomenon. Viral marketing refers to marketing techniques that use existing social networks to increase brand awareness, they may include many internet based mediums such as blogs (many bands use blogs to create on tour diaries e. g. Watford based band Mohair. ) chat rooms and instant messaging are also forms of Viral marketing. Throughout the 20th century, technology has experienced many developments and decades of technological advance, in particular in more media orientated areas. For example, the 50's became the era of the television. More and more families owned television sets in the UK and this was clear when 20 million tuned in on the 2nd of June 1953 to watch the coronation of Queen Elizabeth II. This showed just how popular television was becoming as a medium for broadcasting what was going on in the world. This technological revolution continues today as we go through what has become widely known as â€Å"The digital revolution†. Television has expanded further to include more and more channels, which can appeal to smaller, niche audiences. This has been of great value to musicians and their promoters; they can now target their audience more specifically. For example, a band like the Arctic Monkeys who have become more of a â€Å"mainstream† rock act may be promoted through general chart music channels such as TMF and The Hits who appeal to those interested in that area of music. On the other hand, acts like Marilyn Manson and Iron Maiden may be promoted on Kerrang! As they are aimed at a more niche audience and are not so much part of the chart music industry. Kerrang! Is already an established brand in itself, the magazine from which it originates was first published in 1981 and originally covered a lot of new wave British metal. If people have certain expectations of a television channel, they can make the decision as to whether it interests them or not and if it does the niche audience for that genre can be targeted effectively by the music promoters. The increase in channels has led to a wider variety in television broadcasting. As a result, to keep the publics interest, terrestrial channel corporations such as the BBC and ITV have realised they need to develop newer more innovative programmes to keep up their audience figures. This is particularly important for Channels 4, 5 and ITV, Who unlike the BBC receive no public funding and gain all their income from advertisers. In order to increase viewing figures and boost profits, the channels have tried many different tactics and one of these has been the increasing development of Reality TV. Reality television is a genre of programming in itself, which usually presents unscripted pieces and may document actual events or people. The use of real people instead of actors has led to a real explosion in the use of reality TV since around 2000 when Big Brother began in the UK. Comparatively to 10 years ago it is now much easier to become a celebrity, and in a society that is becoming more and more celebrity obsessed, this has increased the popularity of reality shows where normal every day people are documented. The audience almost craves the â€Å"fly on the wall† type documentary where they are able to perceive and form their own judgements of others through surveillance. Simon Fullers â€Å"Pop Idol† originally kicked off the music and talent based reality television we know today. Simon Fuller was well know already in the music industry for being the manager of the Spice Girls during their highly successful mid-1990's period. He was also responsible for the band S Club 7 who were formed to appear in the children's television series LA 7 and Miami 7. The idea for â€Å"Pop Idol† proved exceedingly popular in the UK as hopeful singers entertained the nation with notorious displays of â€Å"talent† on our television screens. Fuller went on to develop this idea in other countries such as America. The first series of American Idol was highly successful and was responsible for the discovery of Kelly Clarkson, now a hugely popular international pop star. The basic format of the programme has led to various spin offs including more recently X Factor and in September 2002 â€Å"Popstars: The Rivals†, which resulted in the band Girls Aloud. The show aimed to whittle down the thousands of contenders that auditioned to just two 5 piece groups of boys and girls, One True Voice and Girls Aloud. The current success of Girls Aloud has proved that even manufactured bands can succeed in the record industry if they are promoted and marketed in the right way. A manufactured band is a group of people put together by a record company, or in this case a television show in order to make a profit and give publicity to the medium through which they are published. Manufactured bands are often selected because of looks rather than actual talent in an attempt to appeal to a modern society where beauty and appearance is clearly adamantly important. In relation to Reception Analysis however, not everyone reacts in the same way to the presentation of these manufactured bands, although younger audiences may seem them as figures they can aspire to be, critics often think of manufactured bands as being damaging to the music industry and synthetically artificial. In the 1960's, the first manufactured band â€Å"The Monkees† were brought together as the central focus for a television show of the same name in LA, California. However, the real era of the generic manufactured â€Å"girl/boy bands† began in the nineties. In an attempt to focus on a younger audience, record companies compiled different individuals with certain images in order to appeal to different segments of that audience. Bands such as The Spice Girls, Atomic Kitten, Take That, N*Sync and Backstreet Boys all enjoyed chart success in the nineties and many critics have now built a formula of these bands that is easily recognisable. The media critics and the public have developed a definite dislike for these manufactured artists. Therefore it is questionable as to why Girls Aloud have been so successful. Girls Aloud have been innovatively marketed right from the start of their careers in 2002. They began as contestants on a television show and viewers watched their progress all the way to the final. The Uses and Gratifications theory suggests that for a television show to captivate its audience, it should incorporate certain methods that allow the viewers to interact, relate and enjoy watching the characters in the programme. In the case of Girls Aloud, following their progress allowed viewers to develop personal relationships with the girls as they were regularly featured on an almost daily basis between September and December of 2002. An added benefit to the band was that their first single â€Å"Sound Of The Underground† was put up against their rivals One True Voice for Christmas Number one that year, this in itself generated considerable publicity for the band. In Chart history, the Christmas number one shows a true landmark for an artist and to reach is considered a yearly achievement. Girls Aloud succeeded in gaining the Christmas number one position for that year pushing their opponents to one side. Again, the idea of â€Å"Girl Power†, originally an element of the Spice Girls in the nineties was some what revived which may have given the band further appeal, especially to a younger audience. The beginnings of Girls Aloud and the Popstars: The Rivals show generated a lot of media interest especially from the tabloid newspapers. Particularly, the scandal involving potential band mates being disqualified from the show, or in the case of Nicola Ward, refusing to sign the contract. This proved to be good for the group and initiated promotion of the bands image, even before the television series ended. When Girls Aloud then officially began their career as a band they had effectively been given a boost already by the television shows and so they already had an established fan base, giving them much advantage over bands starting from scratch. This was a similar tactic to that used by â€Å"The Monkees† 40 years previously, however developments in technology and increased television ownership and availability of channels made this all the more effective for Girls Aloud. From these origins, Girls Aloud have been marketed using many different media forms. The girls themselves are seen as the typical models of female perfection that are such role models to young girls. They are regularly featured in such gossip magazines as Heat, Closer and OK! And so they are a central focus in today's modern celebrity obsessed society. Girls Aloud have been described as remaining â€Å"constant tabloid fodder†. Suggesting their marketing strategy is to gain as much press attention as possible in order to increase their music and merchandise sales. In June 2006, the band successfully generated a large amount of press coverage through a variety of stories and scandals in the tabloids and celebrity magazines. One such example was the press coverage of Cheryl Tweedy's relationship with Ashley Cole and her holidaying with the â€Å"WAGS† at the World Cup. This was a frequent feature throughout the summer months in all the gossip magazines and red top tabloids. Although not planned as such, this also acted as a promotional tool for the band as Cheryl, as their representative, was showing a more glamorous, rich image. Her association with well known celebrities e. g. Victoria Beckham also meant that she was receiving more media attention for the band from a larger audience which could potentially increase their international scope of fans and record sales. This increase of public interest may have also been part of the plan to further promote the bands other promotional tactics, for example their â€Å"Fly-On-The-Wall† Documentary â€Å"Girls Aloud: Off the Record†. Image is of course a central focus of the Girls Aloud current marketing strategy, they have a large male fan base and so their portrayal must be one that emanates both beauty and sex appeal as it is common media knowledge that â€Å"Sex Sells†. A recent criticism of bands like Girls Aloud and other popular female media figures is that they are projecting a bad image as role models to younger females. Society has quickly become celebrity obsessed, especially as it is now more easy to become a celebrity than ever and the â€Å"perfect body image† has never been more important in the media than it is now. Eating disorders in young females are increasingly being blamed on the media as people strive for â€Å"perfection†. This problem has been largely illustrated recently by the decision by Milan Fashion Week to not include the so called â€Å"Stick thin women† and also Spanish fashion Week â€Å"Ban on skinny models†. However, anorexia is still proving a continuing problem in this country. Another flaw in the bands representation was in January 2003 when Cheryl Cole became involved in an altercation in a nightclub with a toilet attendant, Cole was subsequently charged with racially aggravated assault (She apparently called the toilet attendant a â€Å"black bitch† among other racial insults) and later convicted to a i500 fine and 120 hours community service. This story was a major one in 2003 for all the tabloids and gossip magazines and did little to enhance the girls image as a whole. Four years on from this incident, the girls have been constantly striving to move away from this negative press to gain a more positive image, but one that still exudes beauty and sex appeal. Through promotion of the band Girls Aloud, the image focus means that they are always expected to have a certain glamorous look, if this is not achieved they are likely to receive criticism. However, music promoters must be careful in how they deal with the sensitive issue of eating disorders in relation to their band members in order to keep the press happy and in order to keep fans satisfied. Certain expectations are put on major female media icons appearances, and as suggested by the hypodermic needle theory, if the audience see these icons, they may connote certain beliefs about their image. The hypodermic needle theory suggests that the audience are passively fed these values and ideas and as today's society's obsession with personal image becomes stronger, it is clear the issue needs to be tackled delicately by celebrities and bands such as Girls Aloud. Berger suggested that â€Å"Men act women appear† and this is true to some extent in the case of Girls Aloud, despite their appeal to a younger audience, they often flaunt their sexuality to gain media attention and attention from fans. However they are in some control as they conduct the publicity and their ultimate aim is to entertain fans and make a profit. Figure 3 (See Appendix) is from the magazine â€Å"Arena† published by company EMAP. The magazine is promoted as a more male adult read than â€Å"Lad Mags† such as FHM and Maxim and may focus on more of a B, C1, C2 audience category. It runs a variety of articles on food, films, technology, sex, fitness, music etc and this cover is taken from the March 2005 issue. This front cover features two members of Girls Aloud; Sarah Harding and Cheryl Tweedy. Many connotations are immediately apparent from this cover, connotations which demonstrate the ideas behind their image focussed promotional strategy. The stance of the two girls and their clothing immediately gives suggestion of sexual innuendo, the girls are selling the magazine on this image as it is likely to be the first thing someone will see when they pick it up. The colour of their outfits, black again fits in with the idea of sexual connotations and the fact that Sarah seems to be holding on and in control of Cheryl acts as another sexual suggestion. The image has been taken at a low angle and is lit quite dimly, the lower angle may seek to show their features as well as portraying them as quite domineering and women of sexual prowess, the dim lighting adds enigma to the scene which fits with the subheading â€Å"Warning: contains scenes of an adult nature! and encourages the reader to buy the magazine to see what's inside. Although not typical of all Girls Aloud promotional tactics in written media, this front cover focuses on one segment of their target audience effectively. A more recently developed promotional technique for many celebrities are so called â€Å"Fly on the Wall† documentaries, popularised by programmes like â€Å"The Osbournes† and â€Å"Newly Weds†. Girls Aloud were quick to follow in the footsteps of these programmes when in April 2006 they launched the six-part series â€Å"Girls Aloud: Off the Record† on E4. This promotional tactic was a little different to conventional tactics used by bands for many years, such as posing for magazine covers. It aimed to show the realities of life within the band and in contrast to their image based promotion, it showed the regular ups and downs of the band. This insight into the band could have varying affects on audience members, the idea that they are â€Å"plucked from obscurity to become Britain's most successful girl group ever† could induce personal identity with the band members. There is a realisation here that they were just ordinary people before they formed the group, therefore the audience may better understand their hectic lives and can relate to that as members themselves of our fast paced modern society. The idea behind this promotional tactic would have been to increase awareness of the band and to also encourage people to re-form personal relationships with the band members as they may have done during Popstars: The Rivals. Again, showing the realities of life in the band, like Viral marketing, may have a negative impact on the audience, but it still generates publicity. The opening sequence of Episode One â€Å"Girls Aloud: Off The Record† demonstrates and connotes some of the ideas and values at the base of the bands formation. The opening shot shows the girls being introduced on a stage type setting, with curtains slowly drawing back to reveal them all dancing, this is then quickly followed by some fast edited shots of some of their promotion e. g. press taking pictures, performing, photo shoots etc. The colour and clothing codes used here are very glamorous and colourful and are likely to appeal to the younger trendy female audience that are often seen as one of the bands targeted fan bases. The image of glamour and of the girls having a good time is then balanced out by some more negative portrayals which show Girls Aloud in a contrasting light e. g. showing them swearing, some of the tabloid headlines are shown about them, arguments etc. This juxta-pose of two images acts as a teaser as to what is to come in the programme and even for those unfamiliar with the band, they may still be drawn in to watching the show. Syd Fields theory, although more generally applied to film, can still be applied here and demonstrates the importance of the first 5 minutes of a programme being essential for captivating an audience. In order for marketers to successfully gain fans of the band, the captive audience must be able to gain both surveillance and personal relationships to keep them interested. In this case, the use of voiceovers, talking head shots and the non diagetic sound of one of there popular singles in the background seeks to intensify the audiences curiosity. The interviews and shots seem a very random selection of clips and are enigmatic enough to encourage viewers to keep watching. Although the band is shown in two different lights here, it is clear the glamour could still potentially appeal to audience members and encourage them to relate and therefore like the band. In the past, other bands have also generated publicity through television appearances, on shows such as Top of the Pops, Later With Jools Holland and Friday Night With Jonathan Ross. These are seen as more covert promotional tactics used by PR not to necessarily directly advertise the band to the audience, but to target those who do not necessarily normally take an interest in celebrities and the music industry and who can be reintroduced into that idea through general television viewing. Some of the less conventional techniques used by bands have succeeded in generating the most publicity. One such example is the well renowned incident of punk rock band The Sex Pistols appearing on the early evening broadcast of the â€Å"Today† programme on the 1st of December 1976. Having taken full advantage of facilities backstage and following copious amounts of alcohol, the band caused outrage amongst viewers by openly swearing and being offensive to the equally drunk host Bill Grundy, whose career ended abruptly as a consequence. This â€Å"Filth and Fury† prompted increased public interest in the UK punk scene that was developing at the time and although it led to hostile press and local authorities cancelling gigs, it generated much publicity and for the band and reinforced the rebellious punk image. The bands continued antics built them a reputation which increased their popularity amongst teenage audiences, who were eager to rebel against societies codes and conventions of that time. This proves that even risqui promotional tactics such as that of the Sex Pistols can prove hugely successful and they are still a world renowned band to this day. Music promotional techniques have expanded in recent years with the development of new technology and trends and continue to be highly innovative. The â€Å"Digital revolution† has played a major part in this with new areas for advertising such as the Internet and more Television channels aimed at different market segments. The strategies have developed from some earlier successful music promotion tactics to effectively portray musician image and to also target more specific, niche audiences. The internet is likely to remain core to this developing range of promotion and with increasing numbers of people downloading songs online, and it may well dominate all future marketing techniques.